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Everyone hosts a Lunar New Year event. What makes guests choose yours — and remember it after the week is over?
2025- 48 Group Club x Dorchester Hotel - The Icebreaker Gala Dinner Chinese and wider APAC communities in the UK have strong purchasing power and a clear appetite for premium experiences. Lunar New Year is a rare attention window, but most events stop at the door: guests leave, content fades, and sales teams have nothing actionable to follow up. Here's what consistently makes the difference for a luxury Lunar New Year event in London: Authenticity isn’t “Chinese décor” — it’s

Admin
Jan 132 min read
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